Zac Radford got into social media a little over a year ago as a way to hopefully build a brand that would help him in his pursuit of the PGA Tour. He took a unique approach to his photography, and it has exploded across the world of golf. Now, Zac has become a premier social media influencer in golf and has some amazing plans for his future. Check out Episode 16 to hear Zac and I talk about getting started in professional golf, the opportunity that social media has created for athletes, how he is trying to grow the game, and much more.
This monthly column will look at the game from the aspect of the aspiring amateur. From dealing with the frustrations of the game, the confusion of the rules to the constant bombardment of big promises made on infomercials promising that this club will be longer, straighter and more consistent than any other club…well, at least until the next generation of that club is released. This column will chronicle my journey from shooting 102, watching countless hours of golf videos on the internet to my current goal of competing on a mini-tour. Above all else, it is my hope that this column will educate, entertain and, perhaps, motivate someone to join me on this journey by picking up the game or striving to improve their game.
Meet Patrick Kraft, founder of start-up golf ball company, Sphera Golf. Pat is taking an industry disrupting approach to his business model. Provide golfers a ball with equal quality to the big brands at half the price.
Pat transitioned from his finance job to the entrepreneurial world of golf because of a realization. Pat noticed an opportunity in the 1.5 billion dollar golf ball market when Costco made waves with their Kirkland Signature golf ball.
Pat went all in learning the ins and outs of what makes a great ball. The results are superb. Pat is giving golfers the ability to play a high-quality ball while not hurting their wallets. I am sure many of you will appreciate that!
Check out Episode 15 of G&E The Podcast, to listen to Patrick Kraft talk about his decision to start his innovative golf ball company and what he has learned since.